SERVICES

Creative leadership, backed by decades of experience, guiding you to your biggest goals.

Great leadership starts with curiosity, collaboration and action. Whether you’re looking for strategic guidance, creative leadership coaching, or a website that brings your business or personal vision to life, we’re here to help.

Website creation

Together with our partners we help you create a modern, professional website that brings your vision to life. Blending strategy, design and technology, we craft digital experiences that reflect your brand, engage your audience and drive results. Whether you need a simple presence or a full-scale platform, we design with purpose and practicality in mind.

Consulting

Success in the advanced digital economy requires creativity, strategy and action. We help individuals and organisations bridge business, technology, and people — uncovering insights, developing practical solutions and driving meaningful change. Through collaboration and expertise, we can make teams work better, help individuals be better leaders or navigate better communication, cross business cooperation and working smoothly with stakeholders.

Coaching

We teach practical creative leadership skills, attitudes and practices to help you and your team thrive.Built on our leadership work with Deakin University, we can help individuals consider solutions to their challenges, thrive at proactively shaping their personal leadership and achieve meaningful personal and professional growth with a supportive yet results-driven approach. The Mount Vårda life map is a unique tool we use to change ambition into action and help you love your life more at home and at work.

What is creative leadership?

Creative Leadership is about thinking differently, solving complex challenges, and driving innovation. It encourages imaginative strategies that produce uncommon results, helping organisations and individuals, adapt, grow, and thrive in a rapidly changing world. Let’s take a look at why creative leadership is essential.

The digital economy is disrupting everything
Consumer experience is all
AI won’t replace creativity
Big data needs big thinkers
Innovation is messy—and that’s a good thing
Trusted Relationships are key

ABOUT

Vårda means to nourish and care for, while Varda is the old Swedish way of saying to become—both embody the essence of what we do.

At Vårda Creative Leadership, we equip individuals and teams with the mindset, skills and tools to lead with creativity and purpose. Our approach nurtures practical action, helping you and your organisation become more people-centric, adaptable, and innovative in today’s fast-moving digital world.

Practical Leader Creative Thinker.

MEET PAUL

Paul Whybrow our Managing Director is a seasoned media & entertainment executive with a career spanning the BBC and Australian television, radio, and online platforms.

A champion of creative leadership, Paul brings extensive expertise in bridging technology and business to deliver transformative team experiences through his senior roles with Capgemini and Cognizant. His educational expertise has been built working with Deakin University and marketing association clients. His key passion is for developing practical people skills so people can obtain their full potential to enjoy work and home life.

PHILOSOPHY

As part of our nurturing philosophy, we embrace the Swedish tradition of fika—a daily workplace break to sit, relax & connect.

Fika is a time where people get together to chat, have a coffee or tea and even eat sweet treats. It is a practice that is deeply ingrained in the culture and working environment.

For us the essence of fika flows through our creative leadership approach. The art of stopping what you are doing, listening to your colleagues, sharing conversations and caring about how you do things we believe leads to better business efficiency and a more fun, collaborative and cohesive environment.