Creative Leadership for Marketers

Currently all courses are on hold due to Covid-19 – Once we have dates for courses we will share them.

The consumer and commercial shift towards a new digital economy in marketing is driving dramatic change not only in the relationship with customers but also in the way businesses operate internally. The soft skills of collaboration, creative thinking, and team purpose are now, more than ever, key skills for marketers to acquire. As artificial intelligence, deep consumer personalisation, and building consumer experience/trust becomes more prominent in the digital sphere so does the need for marketers to adjust.

People are living longer, working longer and desiring more flexible careers across a various range of disciplines.

This short course will boost your leadership expertise, creative skills and guide your critical thinking capability. Learn the qualities and tactics expected of a leader in a constantly changing business world.

Marketers who:

• Want to prepare themselves for the next step in their career path and take on a leadership role/already have a leadership role and want to boost their impact across the business.
• Recognize that business is changing and that the soft skills and attitudes navigate success far more than just the professional specialist skills of marketing.
• Are proactive in wanting to understand how they can do some simple and practical things to improve their connection and effectiveness with peers, team members, and leaders.

Professionals with:

• At least 3-5 years’ experience in marketing, who want to extend their communication skills, and creative thinking in a practical and immediate way to boost leadership capabilities.

You’ll learn about:

• Why 100+ living, the Advanced Digital economy, and Artificial Intelligence is currently revolutionising your work life.
• Why purpose and Creative Leadership is a vital set of skills, practices, and attitudes that will help you balance the challenges and opportunities of extended life expectancy and specialist skill hopping in marketing.
• Building trusted relationships for success with peers and seniors – with some simple to introduce do’s and don’ts.
• Nurturing an open and cultivate positive culture within your team.
• How to build your own KPI windmill to manage yourself holistically.

So you can:

• Work better with your leaders, peers, and teams.
• Gain insight into the approaches that drive stronger trust and different thinking.
• Build confidence for your next area of responsibility.
• Learn in an open and collaborative environment.

Paul Whybrow

Paul Whybrow has over 30 years’ experience as an award winner in the media and entertainment industry including promotions, online video, broadcast, interactive television and production. At Vårda Creative Leadership, his focus is on consulting, teaching, coaching and changing business. He has passion for developing practical people skills that will jump start business effectiveness and career development Experience Centred Thinking is the core set of skills to accelerate the adaptation to the new digital economy. He has extensive practical leadership experience in the technology and service industry supporting clients in the media, entertainment and education sectors. His career started with the BBC in the UK and has included creating TV promos for Channel Seven, founding and building the short form video business for Fairfax Media and leading the innovative interactive television for Foxtel. He has undertaken a range of leadership and creative training and has an Honours Bachelor’s degree in Economics from the University of Surrey.