The course is broken into modules where through discussions, learning practical tips and some practice you can build your own portfolio of creative leadership thinking.
Duration: 1 day
This course covers six modules:
This is a peer learning experience, with individuals developing better soft skills through discussions, learning practical content/approaches then practicing and demonstrating in class along with a take home task to test your skills in a personal way.
Who should do this course:
This course is ideal for the confident marketing professional, across one or more disciplines of data driven marketing, consumer experience or content marketing.
This course develops the creative thinking skills which are becoming increasingly essential for those that want to extend their leadership/managerial/collaboration skills to have greater impact across their business whatever their current capacity.
Weaving these soft skills into their deep professional skills will develop stronger capacity to extend outside their chosen area and is essential for those that want to lead teams or step across to other parts of the organisation.
Trainer: Paul Whybrow
Creative Leader and Media Broadcast Expert
Paul Whybrow Creative Leadership
Paul Whybrow has over 30 years experience as an award winner in the media and entertainment industry including promotions, online video, broadcast, interactive television and production. At Vårda Creative Leadership, his focus is on consulting, teaching, coaching and changing business. He has passion for developing practical people skills that will jump start business effectiveness and career development Experience Centred Thinking is the core set of skills to accelerate the adaptation to the new digital economy. He has extensive practical leadership experience in the technology and service industry supporting clients in the media, entertainment and education sectors. His career started with the BBC in the UK and has included creating TV promos for Channel Seven, founding and building the short form video business for Fairfax Media and leading the innovative interactive television for Foxtel. He has undertaken a range of leadership and creative training and has an Honours Bachelor’s degree in Economics from the University of Surrey.